What’s In A Name?
What’s In A Name? is an insightful exploration of graffiti’s journey from ancient markings to a global cultural phenomenon. Rooted in the vibrant history of urban life, the book delves into graffiti’s transformation from simple territorial tags to intricate works of art shaped by the Hip Hop movement of the 1970s. It examines the dual nature of graffiti—as an unpermitted act of rebellion and a celebrated artistic expression—highlighting the societal conditions, technological innovations, and cultural forces that fuelled its evolution.
Through rich historical accounts, the publication showcases how graffiti has transcended its reputation as vandalism to become a vital medium of identity, social commentary, and creativity. It also addresses the ongoing tension between its criminalization and artistic legitimization, advocating for frameworks that promote graffiti as a positive force in education, community development, and urban aesthetics.
What’s In A Name? is both a celebration of graffiti’s artistic value and a critical commentary on its complex role in modern society, offering a compelling narrative for enthusiasts, artists, and cultural observers alike.
First Edition, 250 Page art book. Words and images by All Weather Artist, Rik “ALTO” Ashdown.
About
Manchester graffiti Artist, All Weather Artist ALTO is a Graffiti artist , graphic designer, Illustrator and purveyor of the visual expressions of Hip Hop culture.
25 years of practicing graffiti has seen his work develop commercially as a graphic designer, digital artist and a creative consultant providing art direction within the media and marketing sector – particularly Out Of Home Media. However, it is the authenticity of Alto’s creativity learnt through the guerilla marketing of his own name that sets his work apart in the corporate arena. You may not see Alto’s tag attached to his commercial work, but his design and creative concepts are behind many large brand activations. Artistically, All Weather Artist ALTO now works to educate, inspire and act as a gatekeeper to protect the integrity of the principles of Hip Hop and preserve the cultural traditions by delivering graffiti art workshops and lectures on graffiti art and Hip Hop culture.
If you require creative services or consultancy regarding graffiti art, or urban marketing, you have come to the right place.
PAINT AND PRODUCTIONS
